Care Bears Caring Quest (2025)

“What we aimed to achieve when creating this experience was for users to feel like it’s an extension of the series itself – as if we were crafting new immersive episodes. We wanted to develop a Care Bears game that stands out from other IP-based experiences on Roblox. Our goal was to push the limits, offering richer, more immersive content.”

– Hugo Gesbert, head of production, Exclusible

The core gameplay ofCare Bears Caring Quest revolves around players controlling iconic Care Bears as they traverse various themed zones, cleaning up “Bad Vibes” goop using their Belly Badge powers.

Players collect “Seeds of Caring” by completing platforming challenges, solving puzzles, and rescuing characters, which unlocks new playable Care Bears and companions.

The game emphasizes teamwork, light-hearted exploration, and interaction with non-player characters in an open-ended 3D platformer style similar toSuper Mario 64.

There are no serious obstacles or game-over states, making it accessible to younger players while maintaining fun gameplay for all ages.

Our goal was to match the visual level of the latest Care Bears episodes. So we had to achieve a few technical innovations to reach a visual level rarely seen on the platform.

This polished visual aspect is particularly appreciated by players, who often mention that it’s difficult at first sight to understand that this is a Roblox game!

Every bear has its own secret world, accessible by players when they unlock a new bear, they then can find the wall decal corresponding to the bear’s Belly badge.

This feature adds another layer to the Care Bears universe and provides the more ambitious player with additional content.

“Launching the Care Bears on Roblox reflects our commitment to innovation and our desire to meet fans where they are, Roblox offers a unique platform where creativity and community come together, making it the perfect place to bring new Care Bears adventures to a younger, tech-savvy audience. We’re excited to see how fans interact with the characters and storyline in this vibrant, dynamic world.”

– Ian Lambur, executive vice president, Cloudco Entertainment

Organic Success

We challenged ourselves to have a successful launch without any paid marketing. To achieve it we relied on natural collaborations with Roblox native creators and talent who had heard of the IP coming to Roblox and were excited to participate in the launch.

6x Today's Picks by Roblox

Every day Roblox chooses 4 games from the 15M on the platform that deserve to be discovered for their quality.

Crazy fan engagement

The Game's community regularly creates fan art that is posted across various social media platforms

The truth comes from the players

Snippet of Roblox Youtuber Starism’s Video about Branded Roblox games

Regular Updates

We decided to take on the incremental approach when it comes to Care bears: Caring Quest by releasing weekly updates, allowing us to keep the players engaged week over week and implement their suggestions as we continuously provide more content.

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